Lead Content Designer & Strategist
Hello. I’ve over 23 years' experience creating content and strategies for high-profile agencies and brands like Ogilvy, AMV BBDO, BP (Harmony Award), Barclaycard, Bacardi and Hitachi. I’m also a conversation designer (Award Winning TOBi - Vodafone.)
Portfolio
bpCore
Award-winning sustainable design system
Created documentation for BP’s award-winning (Harmony Award) sustainable design guidelines. Sections included accessibility, typography and imagery. bpCore saves designers worldwide from recreating components, resulting in reduced energy use and unnecessary emissions. View bpCore >
Vodafone
TOBi chatbot
Created conversation trees and language strategy for TOBi – Vodafone’s Award-Winning Chatbot (Most Effective Use of AI, CTech Awards) which has gone on to significantly boost conversion and reduce transaction times.
Tools used: IBM Watson
Nationwide
Content design
Over several years, Nationwide’s FAQ section had become extremely cumbersome. The content was either complex and lengthy, outdated or contained duplicate information. Through analysing data and existing pages I was able to re-position content so that it was easier to consume (via best-practice content design standards). View example page >
Tools used: Figma. Google Analytics
B&Q
Digital strategy & content design
Named one of the Top 15 responsive sites by e-consultancy. Created Tone of Voice guidelines and crafted copy to allow the brand to communicate in a natural, modern, enticing and digital-friendly manner. Also produced content audit and strategy to help content perform at its very best across all departments.
HSBC
Digital strategy
Created the content strategy and copy for this Retirement Hub which supports a wide range of consumer profiles, and guides them with expert knowledge and a seamless UI onto their desired post-career lifestyle.
HSBC
Move money video
Produced the script for HSBC's ‘How to transfer money internationally with HSBC’ video.
It highlights the four simple steps you need to take to make a global transaction through Internet Banking.
RE-DEFINED
Website
Given "Highly Commended" status for the #GoodWebGuideAwards2021
I created the UX and copy for this site which unlocks the world of flexible office space for landlords and tenants.
Tools used: Figma, Miro
Bacardi
Freepour app
Crafted a range of regular social media stories to inspire one of the largest professional bartending communities in the world. This included topics like the history of cocktails, charting stories of some of the industry’s top trailblazers, and essential steps to achieve a faster, more efficient service.
BNY Mellon
Brand story
Created copy which tells the compelling life story of Alexander Hamilton. From being one of the founders of the Bank of New York to creating the United States Coast Guard in 1790, it's no wonder his story was bound for Broadway. View hub >
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Steve Coe
Lead Content Designer & Strategist
Conversation Designer